Privacy Policy

Protecting those most vulnerable.
Just how important is your child's online privacy to us? Plenty. In fact, we at Funrise Toy Corporation ("Funrise Toy Corp") share your concern about protecting an impressionable young audience. This issue is vital to our mission of encouraging safe and healthy learning. By promoting a trustful and secure environment, we can offer your child a safe and enjoyable online experience. It's just the right thing to do.

Funrise Toy Corp Privacy Policy
We are committed to fulfilling our obligation to protect children from the unauthorized solicitation of personal information. We also acknowledge the prerogative of parents to decide what type of information they want to submit to us in that regard. Our policy is to fully comply with the terms of the Children's Online Privacy Protection Act (COPPA) and the privacy guidelines of the Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus. The following text outlines in question and answer format the specific actions we take to effect such compliance both to ensure that there is a safe online environment for the children who visit our site and to give peace of mind to the parents, teachers and caregivers of those children.

Who owns the FUNRISE.COM web site?
The website is owned and operated by Funrise Toy Corp.  Our main office is located at:

Funrise Toy Corp.
7811 Lemona Ave.
Van Nuys, CA 91405

If you have any questions or comments regarding our privacy policy, you can contact us by mail at that address to the attention of "Consumer Service," phone us at (800) 882-3808 or email us at consumerservice@funrise.com

Please note that our Privacy Policy applies only to this web sites and not to other web sites that we may have links to which are owned and operated by other companies or organizations.

What Information Is Collected?
Generally, Funrise Toy Corp limits the collection of information from kids to what is known as non-personally identifiable information that help us provide a better online experience. (See Cookies, ISP Addresses and Logs below.) From time to time, however, we may request limited personally identifiable information (e.g. kid's email address and/or email address of parent or third party), as explained below, in order to conduct online contests or sweepstakes or offer other online activities (e.g. electronic postcards, newsletters). Funrise Toy Corp does not condition a kid's participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity.

Online Shopping: Children should not use our online shopping feature. Use of our online shopping feature requires the submission of personally identifiable information, including your name, address, telephone number, and credit card information. The online shopping feature is available only for persons who are over the age of 18.

Online Shopping
Funrise Toy Corp does not sell or ship any items directly to anyone who we know to be under the age of 18, nor do we collect any personally identifiable information from anyone who we know to be under the age of 18. Users who are under 18 may use the online shopping feature of this Site only with involvement of a parent or guardian and should not submit any personally identifiable information to us.

Ordering from the Site and Opening An Account. When you order from the Site, we require you to provide us with your name, email address, shipping address, billing address, phone number(s), credit card number/expiration date and credit card PIN number. We use this information to process your order, ship it and send your order and shipping confirmations via email. If you do not complete the order process (e.g. fail to enter a valid credit card number/expiration date or fail to complete a purchase transaction) the information you submitted during the order process will be promptly deleted from our system. Once you have successfully entered a valid credit card number/expiration date and completed the order process, an account will be created and maintained for you.

From time to time, we use information relating to the purchases you make on the Site to customize our product recommendations. We also track customer traffic patterns and customer site usage. Traffic and usage data is used to improve our site's design and provide our customers with a fulfilling shopping experience.

Accessing your Account and Making Corrections/Updates. Once you have opened an account, you may access it by submitting your ID (your email address) and password. This password is for your protection. If you don't have your password, there is a link that reads "Forgot your password?" Click on this for instructions on how to get your password.

At any time after you have successfully opened up an account with us, you may correct or update account data when making a subsequent purchase. Additionally, you can update or correct your account information at any time by contacting our consumer service department by sending an email to consumerservice@funrise.com or call us toll-free at 800-882-3808 Monday through Friday 9:00 am - 5:00 pm (PST).

Consumer Service. In addition to being able to call our customer service department, you may also email us at consumerservice@funrise.com. If you email us and we determine that you are an existing customer (e.g. an existing account holder which is determined by email address), then we will retain your emails so that we may refer to previous emails from you as needed so that we may properly address your questions and concerns. If you email us and we are not able to determine that you are an existing customer, then we will delete your emails promptly after we address your future questions or concerns.

Little HardHats DVD Offer
If you choose to participate in the Little HardHats DVD offer available to certain purchasers of Tonka trucks, your name, address, email address and other demographic information - but not your credit card information - will be shared with Fred Levine Productions, Inc., the producer of the Little HardHats video series.  You can access the privacy policy of Fred Levine Productions, Inc. here www.littlehardhats.com/privacypolicy.html.  Funrise Toy Corp and Fred Levine Productions, Inc. are unrelated companies and Funrise Toy Corp will have no control over the use of your information after it is provided to Fred Levine Productions, Inc.  Only adults should participate in the Little HardHats DVD offer.  Children should not participate in the offer or provide any information through the offer.

Electronic Newsletter Subscription
From time to time Funrise Toy Corp may offer kids the opportunity to sign up to receive a newsletter by email. When a kid asks to receive our email newsletter, the child is asked to provide his or her email address and the email address of his or her parent. Within two business days of receiving this information, we send the child's parent a notification email informing him or her of the child's request to receive by email the newsletter on an ongoing basis and give the parent the option to have his or her child's information be removed from our newsletter database. At any time after receiving this notification email, the child's parent has the opportunity to exercise the option to request that we stop sending the child the newsletter and have the child's information removed from our newsletter by following the "unsubscribe" instructions found in either their initial notification email or at the end of any of the newsletter emails. In addition, parents may at any time review any identifiable information collected about their child (see below, Parental Access).

All information collected for Funrise Toy Corp newsletters is used only to send the child the electronic newsletter and may be transferred, disclosed, or shared with third parties who may be engaged by us specifically to handle the preparation and delivery of the electronic newsletter and perform other related technical and processing functions. These third parties may not use it for other purposes and have agreed to maintain the confidentiality of such information.

Contests and Sweepstakes
Funrise Toy Corp may from time to time offer contests and sweepstakes, which may be entered online. To participate in a contest or sweepstakes, a child is asked to provide his or her first name and email address. Sometimes, when we conduct contests or sweepstakes that may involve more than a one-time contact, we ask additionally for the email address of his or her parent. In such types of contests or sweepstakes, we send the child's parent an email within two business days informing him or her of the child's entry and give the parent the option to have the child's entry deleted. All the information collected by Funrise Toy Corp is securely maintained and used only for the purpose of conducting the contest or sweepstakes. Once the contest or sweepstakes is finished, we then delete any personal information collected. The information collected in a Funrise Toy Corp sweepstakes may be passed to a fulfillment house which may use the information to help run the contest or sweepstakes and may not use it for other purposes and has agreed to maintain the confidentiality of such information.

Electronic Postcards and Email Messages
Funrise Toy Corp may from time to time provide kids the opportunity to send electronic postcards featuring characters, products or original artwork to family or friends. Also, we feature information about products that kids are interested in and from time to time will send, on behalf of kids who request it, email messages to family and/or friends to let family and/or friends share their interest. We may ask for a first name, but we do not require kids to submit personally identifiable information about themselves in order to send an electronic postcard or for Funrise Toy Corp to send email messages to family or friends. We do, however, ask kids to submit the email address of the recipient of such electronic postcards or email messages. All information collected for electronic postcards and email messages is used only to send the requested electronic postcard or email message and to respond to email questions and/or requests and is deleted from our system once the electronic postcard, email message or email response is sent.

Consumer Service
Parents and children may email us their questions through the contact us feature of this web site. We do not request that users submit any personal information online for customer service inquiries. We may however ask for personal information to better help us respond to customer service questions. We do not sell, transfer or share such information with third parties, with the exception that the information is transferred, disclosed and shared with our third party agents who uses the information solely to handle and manage customer service, but cannot use it for other purposes and have agreed to maintain the confidentiality of such information. Once we or our third party agents have had a chance to provide responses to customer service email questions, any personally identifiable information concerning children is deleted from our system.

Use of Information
Funrise Toy Corp uses or may use personally identifiable information that kids provide for such purposes as sending requested electronic postcards and email messages on their behalf, and conducting contests or sweepstakes, and responding to their questions regarding our products and services. Funrise Toy Corp currently does not disclose to third parties personally identifiable information that kids provide, except from time to time, we may transfer, disclose or share such information with third parties who may be engaged by us specifically to handle and deliver certain online activities (e.g. conducting contests and sweepstakes). Such third parties have access to personal information needed to perform their functions, but may not use it for other purposes. Additionally, in the event that all or substantially all of the assets relating to Funrise Toy Corp are transferred or sold to another entity, personally identifiable information submitted to us may be transferred to the acquiring entity. Finally, we may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies, to enforce our the terms and conditions of our Legal Notice or to protect the rights, property or safety of our website, users of our website and others.

Use of Information
Funrise Toy Corp uses or may use personally identifiable information that kids provide for such purposes as sending requested electronic postcards and email messages on their behalf, and conducting contests or sweepstakes, and responding to their questions regarding our products and services. Unless expressly stated elsewhere in this Privacy Policy, Funrise Toy Corp currently does not disclose to third parties personally identifiable information that kids provide, except from time to time, we may transfer, disclose or share such information with third parties who may be engaged by us specifically to handle and deliver certain online activities (e.g. conducting contests and sweepstakes). Such third parties have access to personal information needed to perform their functions, but may not use it for other purposes. Additionally, in the event that all or substantially all of the assets relating to Funrise Toy Corp are transferred or sold to another entity, personally identifiable information submitted to us may be transferred to the acquiring entity. Finally, we may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies, to enforce our the terms and conditions of our Legal Notice or to protect the rights, property or safety of our website, users of our website and others.

Cookies, ISP Addresses and Log Data
Cookies are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users activities on a website as well as users visits to a site. At Funrise Toy Corp, cookies are used to determine the number of unique visitors to our website over a given period. We do not store any personal information into cookies nor do we link or combine information collected through cookies to any personal information that kids submit online when participating in our activities. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser.

When you access a page on our website, our servers log your Internet Service Provider (ISP) address for the purpose of system administration and aggregate information. Our servers also record your type of browser (e.g. Netscape or Internet Explorer or other geko browsers) and your operating system (e.g. Macintosh or Windows). We do not link or combine this information to any personal information that kids submit online when participating in our activities.

Log data collected on web servers both within Funrise Toy Corp's control and under the control of Funrise Toy Corp's third party service provider, who is required to maintain such data on a confidential basis, supplies Funrise Toy Corp with aggregate information about the number of visits to different pages on our site. Funrise Toy Corp uses such aggregate information to improve access to our content based on our visitors' browsers and operating system types to make our content available to as many kids as possible. We do not link the log data collected to the personal information that kids submit online when participating in our activities.

Parental Written Consent Form
Some activities which Funrise Toy Corp may provide may require the child's parent or guardian to print, sign and mail a written consent form to us. If any activity does require a written consent form, a notice of this requirement will be prominently placed on the web site page for the activity, along with a link to the form. You also can access the form by clicking here. In addition, you also may use this form to provide your consent for any activity described above instead of using the methods described above.

Parental Access
At Funrise Toy Corp, our goal is to help parents ensure that their kids have a safe and fun online experience. That's why we've set up a system by which parents can print out and mail us a signed form that allows them to review any identifiable information collected about their child, have this information deleted, and/or request that there be no further collection or use of their child's information. You can access the form by clicking here. Funrise Toy Corp takes steps to verify the identity of anyone requesting information about a child and to ensure that the person is in fact the child's parent or legal guardian.

Security
Funrise Toy Corp has taken steps to ensure that personally identifiable information collected in the future is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections which guard against unauthorized access.