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At Funrise, our leaders combine extraordinary, diverse, and complementary skills, and key strengths with a firm belief in our company's compelling vision and core values, not merely as inspiring ideals, but as something to put into practice every single day. Leadership at Funrise means working hand-in-hand, communicating our vision to our employees around the world, guiding and motivating them, and creating business strategies to ensure that we lead the industry as adventurous innovators of superior toys. It means being savvy about the latest technology. It means creating products that today's kids will love and remember. And, above all, it means enjoying what we do.

Arnie Rubin
Arnie Rubin
Member of the TIA

Arnie Rubin has been active in the toy industry for over forty years. He is currently President of the International Council of Toy Industries and former Chairman of both the Toy Industry Foundation and the Toy Industry Association. Rubin, a Los Angeles native, began his first job working in the toy industry at Chemical Sundries west coast plant as a "bubble" mixer before graduating from Fairfax High School in 1965. Only four years later, he was one of four co-founders of Imperial Toy. After almost two decades there, Rubin left to form Funrise Toy Corporation in 1987. With offices in Los Angeles, New York, the U.K. and Hong Kong, Funrise's toys are known to parents throughout the world as being synonymous with "light and sound," the company's most popular toys being emergency vehicles with working sirens and lights. The popularity of the emergency vehicle category spawned a new company, Code 3 Collectibles, specializing in scale replicas of actual fire engines and police cars from various firehouses and police stations throughout America. In 2003, Rubin returned to his roots with the introduction of the "One and Only" Gazillion Bubbles line, which has become the fastest growing brand of bubbles in the World.

Arnie Rubin is also a leader when it comes to setting an example as a major supporter of a number of charitable organizations. In addition to the great help he has given to the Anti-Defamation League over the years, Rubin has served on the Board of Directors of the Jewish Braille Institute for ten years, and was Chairman of the Board of Directors for the Institute for Families of Blind Children. Since 1996, he has combined his work with his charitable efforts by organizing the Toy Run for Kids benefiting Children’s Hospital of Los Angeles.

Shirley Price - President / Chief Operating Officer
Shirley Price has been involved in the Toy Industry for over two decades. She started her career at Funrise in 1987, the same year the company was founded.  Funrise is an industry leader in the manufacturing and distribution of the most popular toys for children of all ages. Shirley has held several senior management positions at Funrise and is currently serving as the President and Chief Operating Officer. Shirley is responsible for strategic planning and business development, including strategic partnerships with other major toy companies such as Hasbro and Disney.  Aside from managing the operations for a company that goes through the entire creative process of designing and manufacturing toys, Shirley has also been very involved in charitable causes. For 10 years, she organized Funrise’s “Toy Run For Kids,” an annual toy drive that brought the largest single donation of toys to Children’s Hospital of Los Angeles. Shirley is also a member of the Toy Bank Committee and was the founding co-chair of the committee when it was originally created in 2004.  Shirley was elected to the Board of Directors for the Toy Industry Association in February of 2010.

Jeremy Underwood - Sr. Vice President, Sales

Robin O'Donnell - Vice President of Operations

John Meyer - Chief Information Officer
John Meyer has been employed at Funrise since 1993. Prior to joining Funrise, he ran a successful consulting business specializing in application development and financial software integration. With 28 years of experience in computer systems and I.T. management, Mr. Meyer’s expertise includes applications development, infrastructure management, telecommunications, and program office management, both domestically and internationally. Mr. Meyer believes the delivery of quality, appropriate, reliable and affordable technology services is the key attribute of a high performing information technology department. Prioritizing technology investments according to the value of the organization and making and meeting the right commitments for constituents is paramount. Technology professionals must understand the business in which they operate, know their technology craft, and put the business’s strategic goals above all else.

Troy Gibson - Sr. Vice President, Finance and Administration
Troy Gibson joined Funrise in 1997 as Controller and has more than 18 years finance and management experience. Mr. Gibson leads the company’s financial organization including strategic development, financial planning, accounting, tax and risk management. Prior to joining Funrise, he worked in Investor Reporting for Prudential Insurance Company of America and for Deloitte and Touche as a senior auditor. Mr. Gibson holds a Bachelors of Science degree in Accounting from the University of Southern California and is a Certified Public Accountant.