Founded in 1987, Funrise is an adventurous innovator and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put...we create fun! Funrise is the manufacturer of leading power brands such as TONKA®, My Little Pony®, Baby Alive®, Gazillion Bubbles®, Sing-a-ma-Lings and Shelcore's line of pre-school toys, making their product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and additional showrooms in Minneapolis, Bentonville, United Kingdom and Australia. For more information, visit
About Matrix Holdings
Matrix was first established in 1979 manufacturing ornamental and musical items. Now Matrix is a well-established OEM manufacturer of plastic, die-cast and plush toys with vertically integrated production processes including mold making, manufacturing and design. Matrix has over 16 years of a successful business relationship with McDonald's. Matrix Holdings limited has been listed on the Stock Exchange of Hong Kong Limited since 1994. In 2002, the Matrix Group incorporated Keyhinge Group, an OEM specialist manufacturer of plastic, die-cast and plush toys. Currently, we are operating at four plants in Vietnam with a total production capacity of 600,000 units per day. Our team of over 16,000 staff and workers are dedicated to producing the highest quality products at the lowest price.
In July 2007, the Group completed its strategic acquisition of Funrise Inc., a well-established US-based toy company which has been designing, manufacturing and selling toys for children of all ages for over 20 years.